{"id":67,"date":"2025-05-28T02:36:41","date_gmt":"2025-05-28T02:36:41","guid":{"rendered":"https:\/\/rubioranchwear.com\/?page_id=67"},"modified":"2025-06-21T22:56:01","modified_gmt":"2025-06-21T22:56:01","slug":"our-story","status":"publish","type":"page","link":"https:\/\/rubioranchwear.com\/es\/our-story\/","title":{"rendered":"Nuestra Historia"},"content":{"rendered":"
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OUR STORY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"A partir de 30 pares...\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Rubio Ranchwear began in 2021 as a father-and-son hustle with just 30 pairs of boots and a small SUV. Every weekend, we would load up what we had and head out to swap meets. The space was tight, and we didn\u2019t always have every size or style \u2014 but we showed up anyway, because we believed in what we were building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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As the demand grew, we started renting U-Hauls to carry more boots and give our customers better options. It wasn\u2019t glamorous \u2014 just two guys trying to make it work \u2014 but it was honest, and the support from our community kept us moving forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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By 2022, we made a big leap. We partnered with a trusted vendor from Le\u00f3n, Guanajuato \u2014 known worldwide for top-tier leather goods \u2014 and brought in our first batch of authentic horse tack: saddles, headstalls, saddle blankets, bits, and more. That was the moment we became more than just a boot stand \u2014 we became a western goods supplier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In 2023, we bought our first box truck \u2014 a 16-footer that finally freed us from renting. It felt like we were gaining momentum. But in 2024, things slowed down. The cost of events and insurance started to pile up, so we scaled back and began selling directly from home. We kept serving our customers, even with limited hours and resources, staying true to what we started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Then 2025 brought a new chapter. We landed a storefront in a prime spot \u2014 right off the 180 Freeway in Fresno, visible to thousands every day. It was the opportunity we\u2019d been working toward for years. Today, we\u2019re proud to have a space where people can walk in, see everything we offer, and feel the story behind every product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rubio Ranchwear<\/p>

isn\u2019t just a store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It\u2019s the journey of fueled by faith, family, and the<\/p>

dream of building something.<\/p>

\u00a0<\/p>

Welcome to our story.
we\u2019re glad you\u2019re part of it.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vis\u00edtanos en<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLee aqu\u00ed<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t
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rubioranchwear<\/h3>\n\t\t\t\t\t\t\t\t\t

\ud835\udd77\ud835\udd86 \ud835\udd71\ud835\udd86\ud835\udd92\ud835\udd8e\ud835\udd91\ud835\udd8e\ud835\udd86 \ud835\udd7d\ud835\udd9a\ud835\udd87\ud835\udd8e\ud835\udd94 \ud83c\uddf2\ud83c\uddfd\ud83c\udf39
\nWork, Western & Horse tack \ud83d\udc34<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t

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\n\t\t\n\t\t\tEst\u00e1s listo pa\u2019 mejorar tu lazo?\ud83d\udc0e\ud83d\udd25\nTenemos lazos d<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"Est\u00e1s\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\t\ud83d\udea8 \u00a1NUEVO PRODUCTO EN LA TIENDA! \ud83d\udea8\nPantalones vaque<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"\ud83d\udea8\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tBotines charros BESSERRO a solo $80! \ud83d\udc62\ud83d\udd25\n100% cuero<\/span>\n\t\t\t\n <\/path>\n <\/svg>\t\t\t\t\t\t\"Botines\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tLiquidaci\u00f3n de botas para dama! \ud83d\udc62\ud83c\udf39\nBotas 100% cuer<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"Liquidaci\u00f3n\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tThree colors. One statement. \ud83d\udc0d\ud83d\udc62\nPython boots \u2014 bro<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"Three\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tCuerda con historia y fuerza.\nPresentamos los lazo<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"Cuerda\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tTerry!!!!! Congratulations! This was a fun giveawa<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"Terry!!!!!\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tPara los que caminan con car\u00e1cter.\nEspuelas con pr<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"Para\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tLlegaron los nuevos detalles que marcan diferencia<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"Llegaron\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\t\ud83d\udd25 4th of July Giveaway is ON! \ud83d\udd25\nWe teamed up with <\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"\ud83d\udd25\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tEl compa @oneway_andyy put our rope to good use \ud83d\udd25 <\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"El\n\t\t<\/a>\n\t<\/div>\n<\/div>
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\n\t\t\n\t\t\tTodo negro. Puro poder. \ud83d\udc0d\ud83d\udda4\nBotas de pit\u00f3n con cint<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\"Todo\n\t\t<\/a>\n\t<\/div>\n<\/div>\t<\/div>\n\n\t
\n\n\t\n\t\t\t\n\t\t\t\n\t\t\t\t\n <\/path>\n <\/svg>\t\t\t\tS\u00edguenos en Instagram<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\n<\/div>\n\t\t\n\t<\/span>\n\t<\/div>\n\n\t