Boots. Tack. Tradition.

Latino-owned. Fresno-based.

Our Story

"Starting From 30 Pairs..."

Father-Son began Rubio Ranchwear in 2021 with 30 pairs of boots and a small SUV. Every weekend, we’d pack our vehicle tight and head out to swap meets, often without enough room to bring every size our customers needed. It wasn’t easy — but we believed in the dream…

Our Products

We don’t have a massive inventory — just a solid, carefully chosen selection of boots, work boots, and horse tack. What we do carry is quality. Our boots are imported straight from León, Guanajuato (known for some of the best craftsmanship in the world).

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Contact

Got questions about sizing,
availability, or just want to stop by the store?

We’re here to help. You can reach us by message, call, or better yet — come visit us in person. We’re proud to serve the Fresno community and look forward to meeting you.